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The Fred Factor ezine
The Four Principles | Assessment Test

Everyone makes a difference.
The only question at the end of the day is "What kind of difference did you make?" Read More

Everything is built on relationships.
To paraphrase Kurt Vonnegut, it is the humanness that makes a business great, not the "businessness." Read More

You must continually create value for others, and it doesn't have to cost a penny.
You can replace money with imagination. The object is to outthink your competition rather than to outspend them. Read More

You can reinvent yourself regularly.
No matter what job you hold, what industry you work in or where you live in the world, you wake up every morning with a blank slate, and you can make your business and your life anything you choose. Read More

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